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MICE is nice for HK Disneyland
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Business people ducking out for a quick spin on the Tea Cups? It seems to be the new trend according to Todayonline.
Business people attending meetings, incentive travel events, conventions and events - appropriately Mice for short - are making greater use of theme parks says Todayonline.
"The average Mice visitor has been found to spend two to three times as much as the average visitor.
"The lucrative Mice dollar prompted Hong Kong Disneyland to plough "a lot" of resources into its Mice capabilities, which generated a "sizeable" amount of revenue for the theme park located on Lantau Island, its vice-president (sales and travel trade marketing) Josh D'Amaro told Today".
See the full article here.
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